Until the Air Jordan I, game shoes in the league were mostly white due
to the strict rules at the time. To differentiate itself from any other
shoe, the Air Jordan I was released in multiple colours that led to a
$5000 fine per game and helped lay the foundation for what sneaker
culture would become. Paying homage to Jordan Brand and MJ's heritage,
this Air Jordan I features black, white, Sail and Gym Red for a new
twist on familiar colour blocking.