In 2013, the day before the playoffs began, LeBron announced via Twitter
that his fans wouldn't hear from him until the postseason ended. It was
a temporary social media blackout to help him stay focused on his
championship mission. Because it worked so well, he's since made it a
Inspired by LeBron's annual social media blackout, the LeBron Soldier
XII SFG "Dark 23" honors the clarity and focus required of champions.